Indian Army Updates Social Media Policy: Allows Passive Use of Instagram and Other Platforms

The Indian Army has introduced a new social media policy allowing its personnel to access Instagram and other select applications in a "view-only" mode, marking a significant change in its approach to digital engagement. This decision, effective from December 25, 2025, was announced by the Army Headquarters through the Directorate General of Military Intelligence. It reflects a shift from previous prohibitions, while maintaining a strong focus on operational security. The revised policy aims to equip soldiers with the means to stay informed and identify misinformation without engaging actively online.

Historically, the Indian Army's stance on social media has been cautious, influenced by security concerns and geopolitical tensions. In July 2020, during heightened border conflicts with China, the Army required the removal of accounts on platforms like Facebook and Instagram. Additionally, 89 mobile applications, many linked to China, were banned to prevent espionage and data breaches. Strict disciplinary measures were in place to deal with non-compliance, reflecting the era's heightened vigilance against foreign intelligence activities.

Over the years, these restrictions have been reviewed and adjusted in response to evolving threats. Instances where soldiers unknowingly disclosed sensitive information have highlighted the vulnerabilities of platforms like Instagram. The 2020 ban aligned with a broader national prohibition on Chinese apps amid the Galwan Valley incident. As digital literacy improved, the necessity for real-time information became apparent, prompting the Army to see the value in regulated access to social media.

The latest policy amendment formally allows Instagram use in a restricted manner, marking a pragmatic approach. It acknowledges that avoiding social media entirely could limit personnel's awareness of global developments and potential threats. Analysts suggest this change mirrors policies in other militaries, like the U.S. Army, which permits monitored social media use under strict conditions.

The new directive stresses "passive participation" as a cautious approach. Instagram access is now permitted for viewing and monitoring content, such as news and educational material. Interaction, including posting or commenting, remains prohibited. This approach ensures personnel can observe without leaving a trace. Similar rules apply to platforms like YouTube and Quora, allowing passive knowledge acquisition while restricting active engagement. Messaging applications like WhatsApp are allowed for general information exchange with verified contacts, emphasizing user responsibility. LinkedIn can be used for professional development, supporting career transitions. The ban on 89 high-risk apps, including Facebook and TikTok, remains, and personnel are advised against using VPNs and other risky tools.

To compare policies before and after the 2025 amendment:

The updated policy aims to balance connectivity with security, crucial in an era where social media influences narratives and spreads disinformation rapidly, especially in conflict areas like Jammu and Kashmir. The Army believes passive access will help personnel monitor trends and flag false information without direct interaction. Past honey-trap incidents, where adversaries exploited personnel through fake profiles, underline the importance of this approach. The official directive emphasizes that Instagram and similar platforms are for viewing and monitoring only, prohibiting any form of interaction.

While some security experts warn of potential risks associated with view-only access, others commend the policy as progressive. Online reactions reflect a mix of praise for digital discipline and concerns over enforcement. For troops, the policy offers a connection to the outside world, potentially enhancing morale and awareness. It may also help counter propaganda from adversarial nations. However, individual accountability remains crucial, with violations potentially leading to severe consequences.

This amendment signals the Indian military's adaptation to the changing landscape of hybrid warfare, where information is as significant as traditional weaponry. It could influence similar policies in other military branches and aligns with global trends, such as the Israeli Defense Forces' controlled social media use. Ensuring compliance, especially in remote areas, remains a challenge. Training on digital hygiene and periodic audits may become standard practice. As the policy unfolds, its success will depend on disciplined adherence and continuous threat assessment.